Ideas, perspectives and what’s next
Clearer questions.
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Notes on AI-search presence, the evidence behind it, and the words used to describe it.

Perspective · September 9, 2026
What LLM visibility actually means
A plain definition and measurement checklist.
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Perspective · September 9, 2026
GEO vs SEO: where the jobs differ
Side-by-side job list without hype.
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Perspective · September 9, 2026
How to measure AI citations without fake certainty
Metric tiers and sampling caveats.
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Perspective · September 9, 2026
Naming an LLM visibility product without overclaiming
Naming matrix for house, product, and feature.
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